Terms of Service

Acceptance of terms

These Terms of Service (“Terms”) govern your access to and use of the LeadsAlto website and lead-generation services (collectively, the “Service”), operated by LeadsAlto LLC, an Arizona limited liability company (“LeadsAlto,” “we,” “our,” or “us”). LeadsAlto LLC is owned by Alluvion AI LLC, a Wyoming limited liability company (“Alluvion AI”). By using the Service, purchasing Leads, or otherwise placing an order with us, you (“Client”) agree to be bound by these Terms. If you accept these Terms on behalf of a business, you represent that you have authority to bind that business.

LeadsAlto sells Leads on a per-lead basis. There is no long-term contract, subscription, or ongoing commitment; however, each Order is subject to a minimum quantity (currently ten (10) Leads) so that the cost of setting up and running the underlying advertising campaign is economically viable. Client purchases a set quantity of Leads at or above the minimum (an “Order,” or batch) at a quoted per-lead rate; when that quantity is used up, Client may place another Order to continue, but neither party is obligated to do so. These Terms, together with the written quote or checkout confirming each Order, form the entire agreement between the parties for that Order. If a quoted term conflicts with these Terms, the quote controls for that Order.

Definitions

• “Lead” means a consumer inquiry generated through the Service and delivered to Client.
• “Order” means Client’s prepaid purchase of a specified quantity of Leads (a batch), confirmed by a written quote or checkout.
• “Qualification Criteria” means the standards (for example, service area, service type, and timeline) agreed with Client for an Order, against which a Lead is measured.
• “Funnel” means an advertisement, form, or landing page operated by or on behalf of LeadsAlto through which a consumer submits their information.
• “Consumer” means the individual who submits an inquiry through a Funnel.

The service

LeadsAlto operates paid advertising campaigns and qualification workflows on behalf of local service businesses. When a Consumer responds to a campaign and meets the Qualification Criteria agreed with the Client, LeadsAlto delivers the qualified Lead exclusively to that Client.

Client obligations

Client agrees to:

• Provide accurate information about its business, service area, capacity, and target customer profile.
• Contact Leads promptly and in a manner consistent with all applicable law, including telemarketing, texting, email, and consumer-protection statutes (for example, the TCPA, CAN-SPAM, state Do-Not-Call and UDAP laws), including maintaining and honoring internal and statutory do-not-call lists and consumer opt-outs.
• Not resell, redistribute, or share Leads received from LeadsAlto with any third party without our prior written consent.
• Maintain the licensing, insurance, and qualifications required to perform the services Client advertises.
• Not use the Service in any manner that is misleading, deceptive, or unlawful.

Lead generation, consumer consent & compliance

LeadsAlto generates Leads through advertising campaigns that direct Consumers to Funnels operated by or on behalf of LeadsAlto. Each Funnel presents the Consumer with a consent disclosure through which the Consumer submits their contact information and agrees to be contacted about the requested services. LeadsAlto will maintain reasonable records of the consent captured through its Funnels and will make relevant records reasonably available to Client to help respond to a Consumer complaint or regulatory inquiry.

Client acknowledges and agrees that consent captured through a Funnel covers the Consumer’s initial request for the advertised services and does not relieve Client of its independent obligation to comply with all laws governing Client’s own communications with Leads — including the TCPA, CAN-SPAM, and state telemarketing, texting, and Do-Not-Call laws, and applicable requirements for consent, calling hours, caller identification, and opt-out handling. Client is solely responsible for its own calling, texting, and emailing practices and for the manner and content of its outreach to Leads.

Lead qualification & delivery

Every Lead delivered under the Service is qualified against the Qualification Criteria mutually agreed with Client (typically including service area, service type, and timeline). Leads are delivered via the channel specified in Client’s Order (email, SMS, or webhook) at the time of qualification.

Leads are exclusive: each qualified Lead is delivered to a single Client and is not resold, shared, or redistributed by LeadsAlto to any other party.

Fees, billing & disputed leads

LeadsAlto operates on a prepaid, pay-per-lead model. Client pays in advance, and LeadsAlto has no obligation to generate or deliver any Leads until payment is received in full. Client is charged only for Leads that meet the Qualification Criteria set for the applicable Order, drawn against the quantity purchased in that Order. Per-lead rates are quoted upfront in writing and apply to the Order for which they are quoted. Each Order is subject to a minimum purchase quantity (currently ten (10) Leads) so that the associated campaign setup and media spend are economically viable; the applicable minimum for Client’s trade and market is confirmed in the written quote.

Disputed leads

Client may dispute a delivered Lead by notifying LeadsAlto at [email protected] within seven (7) days of delivery if the Lead materially failed the Qualification Criteria (for example, wrong service area, wrong service type, or a duplicate of a Lead delivered within the prior 30 days). Leads validly disputed will be replaced with a comparable qualified Lead. Replacement is Client’s sole and exclusive remedy for a disputed Lead; LeadsAlto does not issue refunds. Failure to close, no-answer, or a Consumer’s change of mind are not grounds for dispute. A Lead not disputed within the seven-day window is deemed accepted.

Payment

All fees are due in advance. LeadsAlto will begin generating and delivering Leads only after Client’s payment for an Order has been received, and will deliver up to the quantity of Leads purchased in that Order. When the purchased quantity has been delivered, delivery stops; to receive additional Leads, Client must place and pay for a new Order. Fees are exclusive of taxes, and Client is responsible for all applicable sales, use, and similar taxes (excluding taxes on LeadsAlto’s income). Any amount that nonetheless becomes owing and unpaid may accrue interest at the lower of 1.5% per month or the maximum rate permitted by law, and Client agrees to reimburse LeadsAlto’s reasonable costs of collection, including reasonable attorneys’ fees. Client will not initiate a chargeback for Leads that were not validly disputed under this Section.

Intellectual property

All content, software, workflows, creative assets, and marketing materials developed by LeadsAlto in connection with the Service are and remain the exclusive property of LeadsAlto and its licensors. Nothing in these Terms transfers any ownership of LeadsAlto intellectual property to Client. Client retains ownership of its trademarks, logos, and proprietary content, and grants LeadsAlto a limited, non-exclusive, royalty-free license to use them solely to operate and promote the Service on Client’s behalf during the term.

Confidentiality & data protection

Each party will treat as confidential any non-public information disclosed by the other party that a reasonable person would consider confidential, and will use it only to perform under these Terms. This obligation survives termination for three (3) years. It does not apply to information that is or becomes public through no fault of the receiving party, was known before disclosure, is independently developed, or must be disclosed by law (with notice where permitted).

Each party will comply with the privacy and data-protection laws applicable to it. LeadsAlto’s handling of Consumer personal information is described in its Privacy Policy and, where applicable, its Do Not Sell or Share notice. Client will handle any personal information contained in Leads in accordance with applicable law and its own posted privacy policy, and only for the purpose of contacting and serving the Consumer.

Disclaimer of warranties

The Service is provided “as is” and “as available.” To the maximum extent permitted by law, LeadsAlto disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. LeadsAlto does not warrant that any specific Lead will result in a sale or closed job, or that delivery will be uninterrupted or error-free.

Limitation of liability

To the maximum extent permitted by law, LeadsAlto’s total liability arising out of or relating to the Service will not exceed the total fees paid by Client to LeadsAlto in the three (3) months preceding the event giving rise to the claim. In no event will LeadsAlto be liable for any indirect, incidental, consequential, special, or punitive damages, or for lost profits or lost business, even if advised of the possibility. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

Indemnification

Client agrees to indemnify, defend, and hold harmless LeadsAlto LLC, Alluvion AI LLC, and their officers, employees, members, and agents from any third-party claim, loss, or liability (including reasonable attorneys’ fees) arising out of: (a) Client’s communications with or handling of Leads in violation of applicable law (including the TCPA, CAN-SPAM, and state telemarketing laws); (b) Client’s performance or non-performance of services to Consumers introduced through the Service; (c) Client’s products, services, advertising claims, or business practices; or (d) Client’s breach of these Terms. LeadsAlto will promptly notify Client of any claim, allow Client to control the defense (with LeadsAlto’s reasonable cooperation), and not settle any claim in a way that imposes obligations on LeadsAlto without its consent.

Ordering & stopping service

These Terms apply each time Client purchases or uses Leads and continue to apply to Orders already placed. Because there is no ongoing contract, subscription, or minimum commitment, either party may decline to place or accept future Orders at any time, for any reason. LeadsAlto may refuse, cancel, or stop delivering an Order if Client’s use violates law or these Terms or creates risk to LeadsAlto or Consumers. Leads already delivered are non-refundable. If LeadsAlto stops delivering the undelivered portion of a paid Order for reasons other than Client’s breach, it will deliver the remaining Leads or credit the unused amount toward a future Order. Sections that by their nature should survive (including Fees, Intellectual Property, Confidentiality, Disclaimer, Limitation of Liability, Indemnification, Dispute Resolution, and Governing Law) survive.

Dispute resolution & arbitration

Informal resolution first

Before starting an arbitration, the parties will try in good faith to resolve any dispute informally by sending a written description of the dispute to the other party and allowing thirty (30) days to resolve it.

Binding arbitration

Except for the carve-outs below, any dispute arising out of or relating to these Terms or the Service that is not resolved informally will be resolved by final and binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, before a single arbitrator. The arbitration will be seated in Maricopa County, Arizona, and may proceed by videoconference or on documents where the rules allow. The arbitrator’s award may be entered in any court of competent jurisdiction. This Section is governed by the Federal Arbitration Act.

Class-action waiver

Disputes will be arbitrated only on an individual basis. The parties waive any right to bring or participate in a class, collective, or representative action, and the arbitrator may not consolidate more than one party’s claims. If this class-action waiver is found unenforceable, the remainder of this arbitration Section will also be unenforceable.

Carve-outs

Either party may (a) bring an individual claim in small-claims court, or (b) seek injunctive or other equitable relief in court to protect its intellectual property or confidential information. Nothing here prevents either party from seeking to enforce an unpaid invoice.

Costs of arbitration are governed by the applicable arbitration rules. Each party otherwise bears its own attorneys’ fees, except where a statute, these Terms, or the arbitrator provides otherwise.

Governing law

These Terms are governed by the laws of the State of Arizona, without regard to conflict-of-laws principles. Subject to the arbitration Section above, any dispute not subject to arbitration will be brought exclusively in the state or federal courts located in Maricopa County, Arizona, and both parties consent to personal jurisdiction there.

Changes to these terms

We may update these Terms from time to time. When we do, we will revise the “Last updated” date above and, for material changes, provide reasonable notice (for example, by email or a notice on the website). Changes apply prospectively; your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

General provisions

Independent contractors. The parties are independent contractors; nothing creates a partnership, joint venture, agency, or employment relationship. Assignment. Client may not assign these Terms without LeadsAlto’s prior written consent; LeadsAlto may assign to an affiliate or in connection with a merger or sale of assets. Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control. Notices. Notices to LeadsAlto go to [email protected]; notices to Client go to the email or address on file. Severability. If any provision is held unenforceable, the rest remains in effect. Waiver. A party’s failure to enforce a provision is not a waiver. No third-party beneficiaries. These Terms are for the benefit of the parties only. Headings are for convenience and do not affect interpretation.

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© 2026 LeadsAlto LLC, an Arizona limited liability company owned by Alluvion AI LLC (Wyoming). This page is provided for general informational purposes and is not legal advice.